Full Report: Consumer Values Framework

For those needing to set global strategies or plan the design or release of new product lines, a deeper view of values is required. GfK’s Values Factbook is the definitive guide to consumers’ priorities, based on decades of trends collected by GfK Consumer Life.

At over 150 pages, this insight-rich book includes:

• Introduction: Broad values trends around the world
• Rising Values around the world
• Introducing GfK’s Value Segmentation
  • With looks at segment distribution in 5 global regions and 21 specific countries
• In-depth looks at 57 values globally
  • For each value, the report includes
    • Countries where the value is most and least embraced
    • Segment breakdowns for each value
    • Differences by gender, generation, income, and other demo groups
  • insights from 25 countries
    • For each country, the report includes
      • Segment breakdown
      • Ranks of the 57 values in that country and compared to global averages
• Methodology

This report is both complete and approachable, providing the depth of insight required for higher-level marketing and product decisions.

153 pages – available as PDF only