Pocket Guide: Values in the US
The leading consumer values in the world’s most important market
American values have never seemed so much “in play.” The world’s leading market has shown sides of itself that few expected, and consumers’ deeply personal values have come to the surface with new intensity. It has never been more important to take a probing look at the values that drive, inspire, and compel people in the US. What are the leading priorities in their lives? How do they compare to other regions in the world? And how are different types of US consumers different from each other?
This quick-reading guide offers a valuable overview of this key region.
American values have never seemed so much “in play.” The world’s leading market has shown sides of itself that few expected, and consumers’ deeply personal values have come to the surface with new intensity. It has never been more important to take a probing look at the values that drive, inspire, and compel people in the US. What are the leading priorities in their lives? How do they compare to other regions in the world? And how are different types of US consumers different from each other?
This quick-reading guide offers a valuable overview of this key region; the booklet includes:
- Introduction: Why Values Matter
- Values US-Style
- Values segments: US
- Ranked list of 57 US values, with comparisons to global ranks
- Top 10 US values
- For each value, the report includes
- Segment breakdowns for each value
- Differences by gender, generation, income, and other demo groups
- For each value, the report includes
- Methodology
46 pages – available online and/or via PDF
- Pocket Guide: Values in the US
Activism, security in competition - Key values among US consumers
Essential guidance for marketers & brands - Values US-style
Cherishing individuality, tradition, and tolerance - US Consumer Values Top 10
Concerns & beliefs shaping everyday decisions - Methodology
2020 Consumer Life at a glance - Thank you for reading
Pocket Guide: Values in the US
| Delivery | download (interactive report, pdf) |
|---|---|
| Report type | Tactical |
| Available languages | English |
| Format | Ebook / report |
| Solutions | Consumer and Shopper Intelligence |
| Date | Dec 21, 2020 |
| Role/Persona | Marketing, Product |
| Region | North America |
| Industries | Consumer Goods |
| Country | United States |
| Topic | Consumer attitudes & behaviour |