Retail Trade

GfK Regional Online Potential shows the regional distribution of people who have a particular affinity for making purchases online. Affinity does not refer to purchase frequency, but to the amount spent online. Purchasing power, age distribution, education, degree of urbanity and other regional characteristics are taken into account.

GfK Retail Purchasing Power refers to the portion of general purchasing power available for retail spending. The data reveals the composite demand potential for brick-and-mortar, online and mail-order retail for a given region. The purchasing power figures refer to consumers' places of residence rather than points of sale.

GfK Retail Turnover reveals the regional distribution of brick-and-mortar retail turnover. In contrast to GfK Retail Purchasing Power, which is calculated at customers' places of residence, GfK Retail Turnover is calculated at the locations at which sales are made. Upon request, we also offer this data on turnover potential in brick-and-mortar retail for specific product groups, such as clothing, furniture, and consumer electronics.

GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for 17 product lines. The data reveals the composite, region-specific demand in both the food and non-food segments in Germany.

GfK Office Supplies Potential shows the regional market potential for office-related supplies, including telecommunications and mobile communications devices, Internet service providers, PCs, networks, printers, multi-functional devices, projectors, software, office furniture and security systems.

GfK Retail Centrality is an indicator of the retail attractiveness of a given city. A city is considered attractive from a retail perspective when it generates retail turnover in excess of what is available to the local population. The retail centrality rating is thus a measure of the drawing power of brick-and-mortar retail in a given region.

GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines. The data reveals the composite, region-specific demand in both the food and non-food segments.

GfK Purchasing Power for Product Lines in the food segment reveals the demand potential in a given region for food-related brick-and-mortar retail as well as mail-order retail for approximately 25 product lines.

GfK Purchasing Power for Product Lines in the non-food segment reveals the demand potential in a given region for non food-related brick-and-mortar retail as well as mail-order retail for approximately 40 product lines.

Interested in obtaining purchasing power data just for specific product groups? Or finding out the regional distribution of product-line purchasing power for online retail? Select from the 17 main product groups available for Germany.