Pocket Guide: Consumer Values around the World

Understand the values motivating consumers in 25 countries
1.500,00 €
zzgl. 19% MwSt.

While every region of the world can claim to be distinct, consumers share essential traits – concerns and ideals that guide their actions in remarkably similar ways. In this volatile time, which values do consumers have in common? Where are these values most common and how do they rank differently as we move around the globe?

This easy-to-read guide identifies the 20 leading values in 25 countries.

While every region of the world can claim to be distinct, consumers share essential traits – concerns and ideals that guide their actions in remarkably similar ways. In this volatile time, which values do consumers have in common? Where are these values most common and how do they rank differently as we move around the globe?

This easy-to-read guide identifies the 20 leading values in 25 countries; the booklet includes:

 

  • Introduction: Why Values Matter
  • A Snapshot of Global Values
  • Top 20 Consumer Values around the World
    • For each value, the report includes
      • Countries where it is ranked higher
      • Differences by gender, generations, income, and other demo groups
  • Methodology

 

60 pages – available online and/or via PDF

Mehr Informationen
Lieferung download (interactive report, pdf)
Typ Tactical
Verfügbare Sprachen Englisch
Format Ebook / report
Lösung Consumer and Shopper Intelligence
Datum 21.12.2020
Rolle/Persona Marketing, Product
Region Global
Industrien Consumer Goods
Land Global
Thema Consumer attitudes & behaviour