Pocket Guide: Rising Values among Global Consumers

Emerging ideals that are transforming consumers’ perspectives
1.000,00 €
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At a time of global pandemic, civil unrest, and financial stratification, consumers are undergoing dramatic change. Which values are driving the greatest passion and interest around the globe? What do brands need to know about these emerging priorities?

This easy-to-read guide zeroes in on four key values that are transforming consumers.

At a time of global pandemic, civil unrest, and financial stratification, consumers are undergoing dramatic change. Which values are driving the greatest passion and interest around the globe? What do brands need to know about these emerging priorities?

This easy-to-read guide zeroes in on four key values that are transforming consumers; the booklet includes:

 

  • Introduction: Why Values Matter
  • A Snapshot of Global Values
  • Rising Value: Patriotism
  • Rising Value: Health & Fitness
  • Rising Value: Environment & nature
  • Rising Value: Fighting for Equality
  • Rising Values in Action

 

48 pages – available online and/or via PDF

  • Pocket Guide: Rising Values
    Emerging global concerns & priorities
  • Rising values among global consumers
    Essential guidance for marketers & brands
  • Rising Value: Patriotism
    Flipping the generational script in China
  • Rising Value: Health & Fitness
    Wellbeing takes on new meaning in COVID-focused world
  • Rising Values: Environment & nature
    Signs of a growing focus on social responsibility
  • Rising Value: Fighting for Equality
    US outrage ignites a global movement
  • Rising Values in action
    Consumer concerns informing smart brand strategy
  • Thank you for reading
    Global values factbook series
Mehr Informationen
Lieferung download (interactive report, pdf)
Typ Tactical
Verfügbare Sprachen Englisch
Format Ebook / report
Lösung Consumer and Shopper Intelligence
Datum 21.12.2020
Rolle/Persona Marketing, Product
Region Global
Industrien Consumer Goods
Land Global
Thema Consumer attitudes & behaviour