Full Report: Consumer Values Framework

The definitive guide to consumer values worldwide
Special Price €7,200.00 Regular Price €9,500.00
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For those needing to set global strategies or plan the design or release of new product lines, a deeper view of values is required. GfK’s Values Factbook is the definitive guide to consumers’ priorities, based on decades of trends collected by GfK Consumer Life.

This report is both complete and approachable, providing the depth of insight required for higher-level marketing and product decisions.

For those needing to set global strategies or plan the design or release of new product lines, a deeper view of values is required. GfK’s Values Factbook is the definitive guide to consumers’ priorities, based on decades of trends collected by GfK Consumer Life.

At over 150 pages, this insight-rich book includes:

 

  • Introduction: Broad values trends around the world
  • Rising Values around the world
  • Introducing GfK’s Value Segmentation
    • With looks at segment distribution in 5 global regions and 21 specific countries
  • In-depth looks at 57 values globally
    • For each value, the report includes
      • Countries where the value is most and least embraced
      • Segment breakdowns for each value
      • Differences by gender, generation, income, and other demo groups
    • insights from 25 countries
      • For each country, the report includes
        • Segment breakdown
        • Ranks of the 57 values in that country and compared to global averages
  • Methodology

 

This report is both complete and approachable, providing the depth of insight required for higher-level marketing and product decisions.

 

153 pages – available as PDF only

More Information
Delivery download (pdf)
Report type Tactical
Available languages English
Format Ebook / report
Solutions Consumer and Shopper Intelligence
Date Jan 5, 2021
Role/Persona Marketing, Product
Region Global
Industries Consumer Goods
Country Global
Topic Consumer attitudes & behaviour