GfK Geomarketing webshop: order our RegioGraph software, market data and digital maps online

RegioGraph 2024: Complex analyses at the touch of a button

RegioGraph 2024 makes it even easier for you to carry out your geomarketing analyses. Whether you want to create meaningful map analyses, professional territorry planning or well-founded location assessments, our geomarketing software supports you with sophisticated analysis tools.

Purchasing Power 2023 for all of Europe

The average per capita purchasing power in Europe in 2023 is €17,688. However, there are significant differences among the 42 countries: Use our brand new purchasing power data to make more informed business decisions.

Europe Edition 2022/2023: Up-to-date digital maps for all of Europe

GfK's new digital maps for all 42 European countries are now available. The new maps contain several thousand changes to postcode and administrative areas such as municipalities and are a prerequisite for precise, error-free analyses, whether in a geomarketing software, a classic BI system, or other database applications.

Regional Online Potential

GfK Regional Online Potential is now available for Austria, France and the United Kingdom and shows the regional distribution of people who have a particular affinity for making purchases online. Find out more about where your target group lives.

Become a RegioGraph professional with our training courses!

With one of our training courses, you'll save valuable time and learn how to use our geomarketing software quickly and efficiently for your tasks. Choose between our two-day group course or an individual training for your company.

Make smart decisions. Be geotastic.

GfK Geomarketing webshop

Make smart decisions. Be geotastic.

Geomarketing brings together market data, maps and analytics to solve your location challenges, from analyzing locations and optimizing sales territories to evaluating the regional distribution of your target group. Embrace the world of geomarketing to boost your company's success and become geotastic!

RegioGraph

Geomarketing software for geographic analyses

RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on digital maps. In combination with the included GfK purchasing power data, you can use RegioGraph to display your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.

More about the Software

Market data

Comprehensive, regionalized data on potential for all of Europe

Use GfK market data to carry out objective evaluations of your markets, turnover and locations. We calculate this data for specific regional levels, such as urban and rural districts, postcodes, municipalities and street segments. These insights improve the value of your analyses, ensure the soundness of your sales optimizations and deliver answers to your location questions.

Show all market data

Maps

Comprehensive digital maps for the entire world

GfK's digital maps allow you to display your company information and data on potential, revealing market and operational insights by pinpointing otherwise hard-to-spot trends and relationships. Available for countries around the world, our administrative and postcode vector-based maps offer comprehensive coverage without gaps or overlaps. This data can be easily integrated into your GIS, BI or map applications. Select from among more than 240 map sets for precise, error-free analyses.