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Now available: GfK Purchasing Power Europe 2020

Find regional market potential with the help of current purchasing power data – Europe-wide and selectable for your desired region.

Up to date: Digital maps Europe

Plan on up-to-date and detailed maps – available for all 42 European countries (at administrative and postal levels).

RegioGraph training courses

Due to the current situation, our RegioGraph training courses will take place online. Get to know our award-winning geomarketing software from scratch - safely from home or from the office.

New: Purchasing power for retail product lines 2020

The new assortment purchasing power for Germany is now available - divided into two channels, online and brick-and-mortar. This means you know exactly where customers live who prefer to buy your products online or on site.

Make smart decisions. Be geotastic.

GfK Geomarketing webshop

Make smart decisions. Be geotastic.

Geomarketing brings together market data, maps and analytics to solve your location challenges, from analyzing locations and optimizing sales territories to evaluating the regional distribution of your target group. Embrace the world of geomarketing to boost your company's success and become geotastic!

RegioGraph

Geomarketing software for geographic analyses

RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on digital maps. In combination with the included GfK purchasing power data, you can use RegioGraph to display your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.

More about the Software

Market data

Comprehensive, regionalized data on potential for all of Europe

Use GfK market data to carry out objective evaluations of your markets, turnover and locations. We calculate this data for specific regional levels, such as urban and rural districts, postcodes, municipalities and street segments. These insights improve the value of your analyses, ensure the soundness of your sales optimizations and deliver answers to your location questions.

Show all market data

Maps

Comprehensive digital maps for the entire world

GfK's digital maps allow you to display your company information and data on potential, revealing market and operational insights by pinpointing otherwise hard-to-spot trends and relationships. Available for countries around the world, our administrative and postcode vector-based maps offer comprehensive coverage without gaps or overlaps. This data can be easily integrated into your GIS, BI or map applications. Select from among more than 240 map sets for precise, error-free analyses.