RegioGraph 2024 makes it even easier for you to carry out your geomarketing analyses. Whether you want to create meaningful map analyses, professional territorry planning or well-founded location assessments, our geomarketing software supports you with sophisticated analysis tools.
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The average per capita purchasing power in Europe in 2024 is €18,768. However, there are significant differences among the 42 countries: Use our brand new purchasing power data to make more informed business decisions.
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GfK's new digital maps for all 42 European countries are now available. The new maps contain several thousand changes to postcode and administrative areas such as municipalities and are a prerequisite for precise, error-free analyses, whether in a geomarketing software, a classic BI system, or other database applications.
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GfK Regional Online Potential is now available for Austria, France and the United Kingdom and shows the regional distribution of people who have a particular affinity for making purchases online. Find out more about where your target group lives.
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With one of our training courses, you'll save valuable time and learn how to use our geomarketing software quickly and efficiently for your tasks. Choose between our two-day group course or an individual training for your company.
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RegioGraph
Geomarketing software for geographic analyses
RegioGraph Analysis
RegioGraph Analysis offers detailed regional and market analyses in marketing, controlling and market research.
RegioGraph Planning
Planning additionally includes intelligent tools for sales territory planning, street-level customer analysis and optimization.
RegioGraph Strategy
Strategy additionally provides location and expansion planners with powerful location assessment tools.
RegioGraph Trainings
Become a RegioGraph professional in no time with a group course, quick-start course or one of our deep-dive courses.
Market data
Comprehensive, regionalized data on potential for all of Europe
Purchasing Power
GfK Purchasing Power reveals the regional distribution of the population's disposable income.
Demographics
GfK Demographics provides detailed demographic information on the population.
Retail Centrality
GfK Retail Centrality is an indicator of the retail attractiveness of a given city.
Purchasing Power for Retail Product Lines
GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines.
Insights
New geomarketing developments
Webinar recording
International data
Learn more about regional retail spending structures across European, American, Asian and Oceanian core markets as well as proven use cases in marketing, sales, expansion and controlling.
Booklet
Sales territory planning
What is the reality of sales territory planning in companies? Get the results of our customer survey with descriptive charts as well as trends and developments around the sales force.
Use case
Territory planning at Rotkäppchen
Find out how the company has created a new and uniform sales territory structure in Germany with the help of our geomarketing experts and what successes have been achieved since then.
Study
European retail in 2023 and 2024
Our comprehensive evaluation of several European countries includes analyses of numerous retail benchmarks, including the retail turnover share of private consumption, among others.