GfK Geomarketing webshop: order our RegioGraph software, market data and digital maps online

Purchasing Power 2022 for all of Europe

The average per capita purchasing power in Europe in 2022 is €16,344. However, there are significant differences among the 42 countries: Use our brand new purchasing power data to make more informed business decisions.

Europe Edition 2022/2023: Up-to-date digital maps for all of Europe

GfK's new digital maps for all 42 European countries are now available. The new maps contain several thousand changes to postcode and administrative areas such as municipalities and are a prerequisite for precise, error-free analyses, whether in a geomarketing software, a classic BI system, or other database applications.

RegioGraph 2022: Reach your goal with fewer clicks

RegioGraph 2022 allows you to work in a more focused manner than ever before – specifically within your use case. Our geomarketing software supports you in doing meaningful map analyses, planning professional sales territories or making well-founded location evaluations.

Regional Online Potential

GfK Regional Online Potential is now available for Austria, France and the United Kingdom and shows the regional distribution of people who have a particular affinity for making purchases online. Find out more about where your target group lives.

Become a RegioGraph professional with one of our trainings!

Our training courses save valuable time by helping you get up and running with RegioGraph. Choose between our two-day group training for beginners or our advances deep dives for the use cases sales territory planning, location analysis and map creation.

Make smart decisions. Be geotastic.

GfK Geomarketing webshop

Make smart decisions. Be geotastic.

Geomarketing brings together market data, maps and analytics to solve your location challenges, from analyzing locations and optimizing sales territories to evaluating the regional distribution of your target group. Embrace the world of geomarketing to boost your company's success and become geotastic!

RegioGraph

Geomarketing software for geographic analyses

RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on digital maps. In combination with the included GfK purchasing power data, you can use RegioGraph to display your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.

More about the Software

Market data

Comprehensive, regionalized data on potential for all of Europe

Use GfK market data to carry out objective evaluations of your markets, turnover and locations. We calculate this data for specific regional levels, such as urban and rural districts, postcodes, municipalities and street segments. These insights improve the value of your analyses, ensure the soundness of your sales optimizations and deliver answers to your location questions.

Show all market data

Maps

Comprehensive digital maps for the entire world

GfK's digital maps allow you to display your company information and data on potential, revealing market and operational insights by pinpointing otherwise hard-to-spot trends and relationships. Available for countries around the world, our administrative and postcode vector-based maps offer comprehensive coverage without gaps or overlaps. This data can be easily integrated into your GIS, BI or map applications. Select from among more than 240 map sets for precise, error-free analyses.