The average per capita purchasing power in Europe in 2022 is €16,344. However, there are significant differences among the 42 countries: Use our brand new purchasing power data to make more informed business decisions.View More
GfK's new digital maps for all 42 European countries are now available. The new maps contain several thousand changes to postcode and administrative areas such as municipalities and are a prerequisite for precise, error-free analyses, whether in a geomarketing software, a classic BI system, or other database applications.View More
RegioGraph 2022 allows you to work in a more focused manner than ever before – specifically within your use case. Our geomarketing software supports you in doing meaningful map analyses, planning professional sales territories or making well-founded location evaluations.View More
GfK Regional Online Potential is now available for Austria, France and the United Kingdom and shows the regional distribution of people who have a particular affinity for making purchases online. Find out more about where your target group lives.View More
Our training courses save valuable time by helping you get up and running with RegioGraph. Choose between our two-day group training for beginners or our advances deep dives for the use cases sales territory planning, location analysis and map creation.View More
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Geomarketing software for geographic analyses
Comprehensive, regionalized data on potential for all of Europe
GfK Purchasing Power reveals the regional distribution of the population's disposable income.
GfK Demographics provides detailed demographic information on the population.
GfK Retail Centrality is an indicator of the retail attractiveness of a given city.
Purchasing Power for Retail Product Lines
GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines.
New geomarketing developments
This is RegioGraph 2022
RegioGraph 2022 allows you to work in a more focused manner than ever before. Watch the free recording of our webinar to find out more about the geomarketing software's highlights.
Fit for Tomorrow
Read our white paper to discover which factors make a location successful, what kind of data supports location decision-making and which planning methods are most effective.
Martlets and RegioGraph
Find out how our geomarketing software RegioGraph allows Martlets to identify relevant areas and develop strategies to deliver its health care services where they are most needed.
European retail in 2021 and 2022
Our comprehensive evaluation of several European countries includes analyses of numerous retail benchmarks, including the retail turnover share of private consumption, among others.