Find regional market potential with the help of our 2021 purchasing power data for Germany, Austria and Seitzerland – available as the entire study or an data extract for your desired regions.
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GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes to postcode and administrative areas such as municipalities.
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Celebrate with us, as we proudly look back on 30 years of RegioGraph – full of features, enhancements and innovations. RegioGraph 2021 is all about innovations, too.
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Due to the current situation, our RegioGraph training courses will take place online. Get to know our award-winning geomarketing software from scratch - safely from home or from the office.
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RegioGraph
Geomarketing software for geographic analyses
RegioGraph Analysis
RegioGraph Analysis offers detailed regional and market analyses in marketing, controlling and market research.
RegioGraph Planning
Planning additionally includes intelligent tools for sales territory planning, street-level customer analysis and optimization.
RegioGraph Strategy
Strategy additionally provides location and expansion planners with powerful location assessment tools.
RegioGraph Trainings
Become a RegioGraph professional in no time with a group course, quick-start course or one of our deep-dive courses.
Market data
Comprehensive, regionalized data on potential for all of Europe

Purchasing Power
GfK Purchasing Power reveals the regional distribution of the population's disposable income.

Demographics
GfK Demographics provides detailed demographic information on the population.

Retail Centrality
GfK Retail Centrality is an indicator of the retail attractiveness of a given city.

Purchasing Power for Retail Product Lines
GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines.

Insights
New geomarketing developments

Webinar recording
RegioGraph 2021
Watch the recording of our webinar “New features in RegioGraph 2021” to find out about the new features and most important applications of our geomarketing software.

White paper
Fit for Tomorrow
Read our white paper to discover which factors make a location successful, what kind of data supports location decision-making and which planning methods are most effective.

Use case
Martlets and RegioGraph
Find out how our geomarketing software RegioGraph allows Martlets to identify relevant areas and develop strategies to deliver its health care services where they are most needed.

Study
European retail study
Our comprehensive evaluation of 32 European countries includes analyses of numerous retail benchmarks, including purchasing Power, retail turnover and the retail turnover share of private consumption, among others.