Put your New Year's resolutions into practice and get fit in RegioGraph with a software training course. Select between the two-day group course, a four-hour quick start or deep-dive training courses or an individual company course. The 10% discount will be automatically activated in the shopping cart.
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Find regional market potential with the help of current purchasing power data – Europe-wide and selectable for your desired region.
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Plan on up-to-date and detailed maps – available for all 42 European countries (at administrative and postal levels).
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Due to the current situation, our RegioGraph training courses will take place online. Get to know our award-winning geomarketing software from scratch - safely from home or from the office.
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The new assortment purchasing power for Germany is now available - divided into two channels, online and brick-and-mortar. This means you know exactly where customers live who prefer to buy your products online or on site.
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GfK Geomarketing webshop

Make smart decisions. Be geotastic.

Geomarketing brings together market data, maps and analytics to solve your location challenges, from analyzing locations and optimizing sales territories to evaluating the regional distribution of your target group. Embrace the world of geomarketing to boost your company's success and become geotastic!

All around the clock

Available 24/7

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Purchase on account

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Free delivery as a download

RegioGraph

Geomarketing software for geographic analyses

RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on digital maps. In combination with the included GfK purchasing power data, you can use RegioGraph to display your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.

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RegioGraph Analysis

RegioGraph Analysis offers detailed regional and market analyses in marketing, controlling and market research.

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RegioGraph Planning

Planning additionally includes intelligent tools for sales territory planning, street-level customer analysis and optimization.

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RegioGraph Strategy

Strategy additionally provides location and expansion planners with powerful location assessment tools.

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RegioGraph Trainings

Become a RegioGraph professional in no time with a group course, quick-start course or one of our deep-dive courses.

Market data

Comprehensive, regionalized data on potential for all of Europe

Use GfK market data to carry out objective evaluations of your markets, turnover and locations. We calculate this data for specific regional levels, such as urban and rural districts, postcodes, municipalities and street segments. These insights improve the value of your analyses, ensure the soundness of your sales optimizations and deliver answers to your location questions.

Purchasing Power

GfK Purchasing Power reveals the regional distribution of the population's disposable income.

Demographics

GfK Demographics provides detailed demographic information on the population.

Retail Centrality

GfK Retail Centrality is an indicator of the retail attractiveness of a given city.

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Purchasing Power for Retail Product Lines

GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines.


Maps

Comprehensive digital maps for the entire world

GfK's digital maps allow you to display your company information and data on potential, revealing market and operational insights by pinpointing otherwise hard-to-spot trends and relationships. Available for countries around the world, our administrative and postcode vector-based maps offer comprehensive coverage without gaps or overlaps. This data can be easily integrated into your GIS, BI or map applications. Select from among more than 240 map sets for precise, error-free analyses.

Insights

New geomarketing developments

04.09.2020

Study on European retail

Our comprehensive evaluation of 32 European countries includes analyses of numerous retail benchmarks, including purchasing Power, retail turnover and the retail turnover share of private consumption, among others.

01.09.2020

White Paper: Fit for Tomorrow

Read our white paper to discover which factors make a location successful, what kind of data supports location decision-making and which planning methods are most effective.

27.08.2020

Use Case: Martlets

Learn how our client Martlets uses our geomarketing software RegioGraph to deliver its health care services where they are most needed.

20.08.2020

Webinar recording: RegioGraph 2020

Watch the recording of our webinar “RegioGraph 2020: Decide with confidence” to find out about the new features and most important applications of our geomarketing software and how you can use it to meet your business goals.