Put your New Year's resolutions into practice and get fit in
RegioGraph with a software training course. Select between
the two-day group course, a four-hour quick start or
deep-dive training courses or an individual company course. The 10% discount will be automatically activated in the shopping cart.
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Find regional market potential with the help of current purchasing power data – Europe-wide and selectable for your desired region.
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Plan on up-to-date and detailed maps – available for all 42 European countries (at administrative and postal levels).
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Due to the current situation, our RegioGraph training courses will take place online. Get to know our award-winning geomarketing software from scratch - safely from home or from the office.
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The new assortment purchasing power for Germany is now available - divided into two channels, online and brick-and-mortar. This means you know exactly where customers live who prefer to buy your products online or on site.
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GfK Geomarketing webshop
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RegioGraph
Geomarketing software for geographic analyses
RegioGraph Analysis
RegioGraph Analysis offers detailed regional and market analyses in marketing, controlling and market research.
RegioGraph Planning
Planning additionally includes intelligent tools for sales territory planning, street-level customer analysis and optimization.
RegioGraph Strategy
Strategy additionally provides location and expansion planners with powerful location assessment tools.
RegioGraph Trainings
Become a RegioGraph professional in no time with a group course, quick-start course or one of our deep-dive courses.
Market data
Comprehensive, regionalized data on potential for all of Europe

Purchasing Power
GfK Purchasing Power reveals the regional distribution of the population's disposable income.

Demographics
GfK Demographics provides detailed demographic information on the population.

Retail Centrality
GfK Retail Centrality is an indicator of the retail attractiveness of a given city.

Purchasing Power for Retail Product Lines
GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines.

Insights
New geomarketing developments

04.09.2020
Study on European retail
Our comprehensive evaluation of 32 European countries includes analyses of numerous retail benchmarks, including purchasing Power, retail turnover and the retail turnover share of private consumption, among others.

01.09.2020
White Paper: Fit for Tomorrow
Read our white paper to discover which factors make a location successful, what kind of data supports location decision-making and which planning methods are most effective.

27.08.2020
Use Case: Martlets
Learn how our client Martlets uses our geomarketing software RegioGraph to deliver its health care services where they are most needed.

20.08.2020
Webinar recording: RegioGraph 2020
Watch the recording of our webinar “RegioGraph 2020: Decide with confidence” to find out about the new features and most important applications of our geomarketing software and how you can use it to meet your business goals.