RegioGraph 2022 allows you to work in a more focused manner than ever before – specifically within your use case. Our geomarketing software supports you in doing meaningful map analyses, planning professional sales territories or making well-founded location evaluations.
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GfK's new digital maps for all 54 American countries are now available. The new maps contain several thousand changes to postcode and administrative areas such as municipalities and are a prerequisite for precise, error-free analyses.
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The average per capita purchasing power in Europe in 2021 is €15,055. However, disposable net income among the 42 countries surveyed varies significantly. Use our brand new purchasing power data for all 42 European countries to make more informed business decisions.
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GfK Regional Online Potential is now available for Austria, France and the United Kingdom and shows the regional distribution of people who have a particular affinity for making purchases online. Find out more about where your target group lives.
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Due to the current situation, our RegioGraph training courses will take place online. Get to know our award-winning geomarketing software from scratch - safely from home or from the office.
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RegioGraph
Geomarketing software for geographic analyses
RegioGraph Analysis
RegioGraph Analysis offers detailed regional and market analyses in marketing, controlling and market research.
RegioGraph Planning
Planning additionally includes intelligent tools for sales territory planning, street-level customer analysis and optimization.
RegioGraph Strategy
Strategy additionally provides location and expansion planners with powerful location assessment tools.
RegioGraph Trainings
Become a RegioGraph professional in no time with a group course, quick-start course or one of our deep-dive courses.
Market data
Comprehensive, regionalized data on potential for all of Europe

Purchasing Power
GfK Purchasing Power reveals the regional distribution of the population's disposable income.

Demographics
GfK Demographics provides detailed demographic information on the population.

Retail Centrality
GfK Retail Centrality is an indicator of the retail attractiveness of a given city.

Purchasing Power for Retail Product Lines
GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines.

Insights
New geomarketing developments

Webinar
This is RegioGraph 2022
RegioGraph 2022 allows you to work in a more focused manner than ever before. Register now for our webinar on March 24 to find out more about the geomarketing software's highlights.

White paper
Fit for Tomorrow
Read our white paper to discover which factors make a location successful, what kind of data supports location decision-making and which planning methods are most effective.

Use case
Martlets and RegioGraph
Find out how our geomarketing software RegioGraph allows Martlets to identify relevant areas and develop strategies to deliver its health care services where they are most needed.

Study
European retail in 2020 and 2021
Our comprehensive evaluation of several European countries includes analyses of numerous retail benchmarks, including the retail turnover share of private consumption, among others.