RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on digital maps. In combination with the included GfK purchasing power data, you can use RegioGraph to display your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.
The right version for every need: Select from among three RegioGraph software versions: Analysis, Planning and Strategy. The RegioGraph TeamConnect add-on is available for the Planning and Strategy versions. Watch our comparison of software versions to determine which is best for your needs. We additionally offer RegioGraph LocationAdvice, a browser-based online application that allows you to carry out location analyses when traveling or in the field.
Share results online to keep everyone informed
Marketing, sales and expansion endeavors pose a common challenge: You and your team need an overview of your diverse company data and a means of quickly making sense of it. You also need to collaborate with colleagues and build the consensus required to implement required changes. That’s where RegioGraph TeamConnect comes in. This new enhancement to our geomarketing software allows you to work with your data on digital maps and then share the results online with your team.
Analyze locations online & share insights with your team
RegioGraph LocationAdvice is an online-based geomarketing software that allows you to carry out professional analyses of locations and their surroundings directly on digital maps. Access your company data from various end devices while on the go and use the integrated GfK data on potential to comprehensively evaluate your locations. Your data is stored on your own company server to ensure privacy.
SALES TERRITORY PLANNING: Calculate your workload and set realistic goals
Starting in 2021, you’ll be able to plan the workload of your sales force and customer support directly using RegioGraph. Thanks to the new calculation wizard you will obtain a practical value for how many visits per year and employee are possible. Compare this with the desired visits of your ABC customers and create a realistic basis for your sales territory planning and the goal alignment for each team member.
DATA VISUALIZATION: Easily find the right parameters for your data analysis
RegioGraph offers a wide range of display options to help you analyze your data in the best possible way. Different value distributions can make it difficult to find the right settings. A histogram has therefore been integrated into the display set up to visually show the frequency distribution of your data, making it easier to divide it into meaningful categories.
LOCATION EVALUATION: Evaluate and compare using an individual benchmark score
The score function is also brand new. RegioGraph 2021 calculates a comparative value according to your criteria and weighting. This is how you can find regions that have high purchasing power and at the same time customers who have already purchased product A. Or you evaluate your locations according to factors such as sales area and target group in the area. The higher the score, the better the performance.
ADD-ON RegioGraph TeamConnect: Share results online with your team for current insights into your planning
Communicate with your colleagues via the new notifications function to exchange information directly online, referring to a map section. For example, you can point out current figures or new customers.