RegioGraph

RegioGraph

Geomarketing software for geographic analyses

RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on digital maps. In combination with the included GfK purchasing power data, you can use RegioGraph to display your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.

 

The right version for every need: Select from among three RegioGraph software versions: Analysis, Planning and Strategy. The RegioGraph TeamConnect add-on is available for the Planning and Strategy versions. Watch our comparison of software versions to determine which is best for your needs. We additionally offer RegioGraph LocationAdvice, a browser-based online application that allows you to carry out location analyses when traveling or in the field.

Current versions

For sales, marketing, controlling and expansion planning

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RegioGraph Analysis

RegioGraph Analysis offers detailed regional and market analyses in marketing, controlling and market research.

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RegioGraph Planning

Planning additionally includes intelligent tools for sales territory planning, street-level customer analysis and optimization.

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RegioGraph Strategy

Strategy additionally provides location and expansion planners with powerful location assessment tools.

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RegioGraph Trainings

Become a RegioGraph professional in no time with a group course, quick-start course or one of our deep-dive courses.

RegioGraph Team Connect

RegioGraph TeamConnect

Share results online to keep everyone informed

Marketing, sales and expansion endeavors pose a common challenge: You and your team need an overview of your diverse company data and a means of quickly making sense of it. You also need to collaborate with colleagues and build the consensus required to implement required changes. That’s where RegioGraph TeamConnect comes in. This new enhancement to our geomarketing software allows you to work with your data on digital maps and then share the results online with your team.

 

RegioGraph LocationAdvice

Analyze locations online & share insights with your team

RegioGraph LocationAdvice is an online-based geomarketing software that allows you to carry out professional analyses of locations and their surroundings directly on digital maps. Access your company data from various end devices while on the go and use the integrated GfK data on potential to comprehensively evaluate your locations. Your data is stored on your own company server to ensure privacy.

 

RegioGraph LocationAdvice

RegioGraph videos

Get insights into the software

Watch our videos to learn more about the user interface, applications as well as new features of RegioGraph 2020. Watch our comparison of software versions to determine which is best for your needs.

 

 

Highlights & new additions

of RegioGraph 2021

 

Feature
SALES TERRITORY PLANNING: Calculate your workload and set realistic goals

Starting in 2021, you’ll be able to plan the workload of your sales force and customer support directly using RegioGraph. Thanks to the new calculation wizard you will obtain a practical value for how many visits per year and employee are possible. Compare this with the desired visits of your ABC customers and create a realistic basis for your sales territory planning and the goal alignment for each team member.

 

Feature
DATA VISUALIZATION: Easily find the right parameters for your data analysis

RegioGraph offers a wide range of display options to help you analyze your data in the best possible way. Different value distributions can make it difficult to find the right settings. A histogram has therefore been integrated into the display set up to visually show the frequency distribution of your data, making it easier to divide it into meaningful categories.

 

Feature
LOCATION EVALUATION: Evaluate and compare using an individual benchmark score

The score function is also brand new. RegioGraph 2021 calculates a comparative value according to your criteria and weighting. This is how you can find regions that have high purchasing power and at the same time customers who have already purchased product A. Or you evaluate your locations according to factors such as sales area and target group in the area. The higher the score, the better the performance.

 

Feature
ADD-ON RegioGraph TeamConnect: Share results online with your team for current insights into your planning

Communicate with your colleagues via the new notifications function to exchange information directly online, referring to a map section. For example, you can point out current figures or new customers.