Geomarketing software for geographic analyses

RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on digital maps. In combination with the included GfK purchasing power data, you can use RegioGraph to display your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.


The right version for every need: Select from among three RegioGraph software versions: Analysis, Planning and Strategy. The RegioGraph TeamConnect add-on is available for all versions. Watch our comparison of software versions to determine which is best for your needs. We additionally offer RegioGraph LocationAdvice, a browser-based online application that allows you to carry out location analyses when traveling or in the field.

Current versions

For sales, marketing, controlling and expansion planning

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RegioGraph Analysis

RegioGraph Analysis offers detailed regional and market analyses in marketing, controlling and market research.

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RegioGraph Planning

Planning additionally includes intelligent tools for sales territory planning, street-level customer analysis and optimization.

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RegioGraph Strategy

Strategy additionally provides location and expansion planners with powerful location assessment tools.

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RegioGraph Trainings

Become a RegioGraph professional in no time with a group course, quick-start course or one of our deep-dive courses.

RegioGraph Team Connect

RegioGraph TeamConnect

Share results online to keep everyone informed

Marketing, sales and expansion endeavors pose a common challenge: You and your team need an overview of your diverse company data and a means of quickly making sense of it. You also need to collaborate with colleagues and build the consensus required to implement required changes. That’s where RegioGraph TeamConnect comes in. This new enhancement to our geomarketing software allows you to work with your data on digital maps and then share the results online with your team.


RegioGraph Maps

Comprehensive digital maps for the entire world

GfK's RegioGraph maps allow you to display your company information and data on potential, revealing market and operational insights by pinpointing otherwise hard-to-spot trends and relationships in our geomarketing software. Available for countries around the world, our administrative and postcode vector-based maps offer comprehensive coverage without gaps or overlaps. This data can be easily integrated into your GIS, BI or map applications.


RegioGraph Maps

RegioGraph videos

Get insights into the software

Watch our videos to learn more about the user interface, applications as well as new features of RegioGraph 2020. Watch our comparison of software versions to determine which is best for your needs.



These are the highlights

of RegioGraph 2024


Find duplicates in RegioGraph’s table view

Use the “Find duplicates” function to search any column for duplicates and then analyze and delete them if necessary.


Calculate up to 3 nearest locations

By calculating up to 3 nearest locations based on distance and travel time, you can see which replacement location can take over supply if the nearest location fails and how this will increase travel distances.


Calculate drive-time zones for field staff who live outside their territory

Display and calculate drive-time zones limited by territories for field staff who live outside their territory.


Align your objects to grids or other objects

You can now align layout objects such as headings and legends to a grid or to other layout objects.

Do you have questions?

Carsten Buchart

+49 911 395 2625