OTC Purchasing Power

GfK OTC (over-the-counter) Purchasing Power reveals the disposable income available for non-prescription health-care products sold at drugstores. The dataset encompasses the typical self-medication product lines. This includes both drugstore-exclusive medicinal products as well as non-medicinal products, such as supplements, drugstore cosmetics and sunscreen items.

License: single workstation / in-house
Prices for multiple users upon request.
Sample (11.74 MB)

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Carsten Buchart

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