Purchasing Power Data

GfK Purchasing Power is the acknowledged benchmark for assessing consumer potential and reveals the regional distribution of the population's disposable income. GfK Purchasing Power and GfK Population and Households are delivered as a combined dataset for the country you select.

Upon request, this dataset is available for Germany down to the level of street segments to support microgeographic analyses.

GfK Retail Purchasing Power refers to the portion of general purchasing power available for retail spending. The data reveals the composite demand potential for brick-and-mortar, online and mail-order retail for a given region. The purchasing power figures refer to consumers' places of residence rather than points of sale.

GfK OTC (over-the-counter) Purchasing Power reveals the disposable income available for non-prescription health-care products sold at drugstores. The dataset encompasses the typical self-medication product lines. This includes both drugstore-exclusive medicinal products as well as non-medicinal products, such as supplements, drugstore cosmetics and sunscreen items.

GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for 17 product lines. The data reveals the composite, region-specific demand in both the food and non-food segments in Germany.

GfK Purchasing Power for Organics reveals the disposable income available for organic products. As such, the dataset provides a detailed indication of the locations of consumers interested in these products.

GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines. The data reveals the composite, region-specific demand in both the food and non-food segments.

GfK Purchasing Power for Holiday Travel reveals the regional sales potential for various private holiday travel in general as well as specific types of travel, such as city trips and sea cruises.

GfK Purchasing Power for New and Used Automobiles reveals the amount and regional distribution of the population’s disposable income for this automotive segment.

GfK Purchasing Power for New Automobiles reveals the amount and regional distribution of the population’s disposable income for this automotive segment.

GfK Purchasing Power for Product Lines in the food segment reveals the demand potential in a given region for food-related brick-and-mortar retail as well as mail-order retail for approximately 25 product lines.