Visitor Frequencies

GfK Visitor Frequencies show in aggregated and anonymized form how many and which people visited a specific location at a specific time. Unlike other frequency measurements – such as frequency data models or telecommunications provider-based counts – GfK Visitor Frequencies are based on highly accurate, GPS-based app measurements, allowing visitors to be assigned to locations / sites with an accuracy of up to 10m.

The dataset provides you with the following information for all available districts in the selected municipalities:

  • inhabitants
  • households
  • average number of visits per weekday for 2020 and the previous year
  • average development of visits per weekday compared to the previous year
Sample (11.74 MB)

Do you have questions?

Carsten Buchart

+49 7251 9295 233