GfK Visitor Frequencies show in aggregated and anonymized form how many and which people visited a specific location at a specific time. Unlike other frequency measurements – such as frequency data models or telecommunications provider-based counts – GfK Visitor Frequencies are based on highly accurate, GPS-based app measurements, allowing visitors to be assigned to locations / sites with an accuracy of up to 10m.
The dataset provides you with the following information for all available districts in the selected municipalities:
- average number of visits per weekday for 2020 and the previous year
- average development of visits per weekday compared to the previous year