Purchasing Power

GfK Purchasing Power is the acknowledged benchmark for assessing consumer potential and reveals the regional distribution of the population's disposable income. GfK Purchasing Power and GfK Population and Households are delivered as a combined dataset for the country you select.


Upon request, this dataset is available for Germany down to the level of street segments to support microgeographic analyses.

Do you have questions?

Carsten Buchart

+49 7251 9295 233