Pocket Guide: Consumer Values around the World
Understand the values motivating consumers in 25 countries
While every region of the world can claim to be distinct, consumers share essential traits – concerns and ideals that guide their actions in remarkably similar ways. In this volatile time, which values do consumers have in common? Where are these values most common and how do they rank differently as we move around the globe?
This easy-to-read guide identifies the 20 leading values in 25 countries.
While every region of the world can claim to be distinct, consumers share essential traits – concerns and ideals that guide their actions in remarkably similar ways. In this volatile time, which values do consumers have in common? Where are these values most common and how do they rank differently as we move around the globe?
This easy-to-read guide identifies the 20 leading values in 25 countries; the booklet includes:
- Introduction: Why Values Matter
- A Snapshot of Global Values
- Top 20 Consumer Values around the World
- For each value, the report includes
- Countries where it is ranked higher
- Differences by gender, generations, income, and other demo groups
- For each value, the report includes
- Methodology
60 pages – available online and/or via PDF
- Pocket Guide: Consumer Values around the World
Understanding what motivates people - Top values among global consumers
Essential guidance for marketers & brands - Global Consumer Values Top 20
Concerns & beliefs shaping everyday decisions - Methodology
2020 Consumer Life at a glance - Thank you for reading
Pocket Guide: Consumer Values around the World
| Delivery | download (interactive report, pdf) |
|---|---|
| Report type | Tactical |
| Available languages | English |
| Format | Ebook / report |
| Solutions | Consumer and Shopper Intelligence |
| Date | Dec 21, 2020 |
| Role/Persona | Marketing, Product |
| Region | Global |
| Industries | Consumer Goods |
| Country | Global |
| Topic | Consumer attitudes & behaviour |