Pocket Guide: Consumer Values around the World

Understand the values motivating consumers in 25 countries
€1,500.00
Excl. 0% VAT

While every region of the world can claim to be distinct, consumers share essential traits – concerns and ideals that guide their actions in remarkably similar ways. In this volatile time, which values do consumers have in common? Where are these values most common and how do they rank differently as we move around the globe?

This easy-to-read guide identifies the 20 leading values in 25 countries.

While every region of the world can claim to be distinct, consumers share essential traits – concerns and ideals that guide their actions in remarkably similar ways. In this volatile time, which values do consumers have in common? Where are these values most common and how do they rank differently as we move around the globe?

This easy-to-read guide identifies the 20 leading values in 25 countries; the booklet includes:

 

  • Introduction: Why Values Matter
  • A Snapshot of Global Values
  • Top 20 Consumer Values around the World
    • For each value, the report includes
      • Countries where it is ranked higher
      • Differences by gender, generations, income, and other demo groups
  • Methodology

 

60 pages – available online and/or via PDF

More Information
Delivery download (interactive report, pdf)
Report type Tactical
Available languages English
Format Ebook / report
Solutions Consumer and Shopper Intelligence
Date Dec 21, 2020
Role/Persona Marketing, Product
Region Global
Industries Consumer Goods
Country Global
Topic Consumer attitudes & behaviour