Pocket Guide: Values in the US

The leading consumer values in the world’s most important market
€2,000.00
Excl. 0% VAT

American values have never seemed so much “in play.” The world’s leading market has shown sides of itself that few expected, and consumers’ deeply personal values have come to the surface with new intensity. It has never been more important to take a probing look at the values that drive, inspire, and compel people in the US. What are the leading priorities in their lives? How do they compare to other regions in the world? And how are different types of US consumers different from each other?

This quick-reading guide offers a valuable overview of this key region.

American values have never seemed so much “in play.” The world’s leading market has shown sides of itself that few expected, and consumers’ deeply personal values have come to the surface with new intensity. It has never been more important to take a probing look at the values that drive, inspire, and compel people in the US. What are the leading priorities in their lives? How do they compare to other regions in the world? And how are different types of US consumers different from each other?

This quick-reading guide offers a valuable overview of this key region; the booklet includes:

 

  • Introduction: Why Values Matter
  • Values US-Style
    • Values segments: US
    • Ranked list of 57 US values, with comparisons to global ranks
  • Top 10 US values
    • For each value, the report includes
      • Segment breakdowns for each value
      • Differences by gender, generation, income, and other demo groups
  • Methodology

 

46 pages – available online and/or via PDF

  • Pocket Guide: Values in the US
    Activism, security in competition
  • Key values among US consumers
    Essential guidance for marketers & brands
  • Values US-style
    Cherishing individuality, tradition, and tolerance
  • US Consumer Values Top 10
    Concerns & beliefs shaping everyday decisions
  • Methodology
    2020 Consumer Life at a glance
  • Thank you for reading
    Pocket Guide: Values in the US
More Information
Delivery download (interactive report, pdf)
Report type Tactical
Available languages English
Format Ebook / report
Solutions Consumer and Shopper Intelligence
Date Dec 21, 2020
Role/Persona Marketing, Product
Region North America
Industries Consumer Goods
Country United States
Topic Consumer attitudes & behaviour