Pocket Guide: Rising Values among Global Consumers
Emerging ideals that are transforming consumers’ perspectives
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At a time of global pandemic, civil unrest, and financial stratification, consumers are undergoing dramatic change. Which values are driving the greatest passion and interest around the globe? What do brands need to know about these emerging priorities?
This easy-to-read guide zeroes in on four key values that are transforming consumers.
At a time of global pandemic, civil unrest, and financial stratification, consumers are undergoing dramatic change. Which values are driving the greatest passion and interest around the globe? What do brands need to know about these emerging priorities?
This easy-to-read guide zeroes in on four key values that are transforming consumers; the booklet includes:
- Introduction: Why Values Matter
- A Snapshot of Global Values
- Rising Value: Patriotism
- Rising Value: Health & Fitness
- Rising Value: Environment & nature
- Rising Value: Fighting for Equality
- Rising Values in Action
48 pages – available online and/or via PDF
- Pocket Guide: Rising Values
Emerging global concerns & priorities - Rising values among global consumers
Essential guidance for marketers & brands - Rising Value: Patriotism
Flipping the generational script in China - Rising Value: Health & Fitness
Wellbeing takes on new meaning in COVID-focused world - Rising Values: Environment & nature
Signs of a growing focus on social responsibility - Rising Value: Fighting for Equality
US outrage ignites a global movement - Rising Values in action
Consumer concerns informing smart brand strategy - Thank you for reading
Global values factbook series
| Delivery | download (interactive report, pdf) |
|---|---|
| Report type | Tactical |
| Available languages | English |
| Format | Ebook / report |
| Solutions | Consumer and Shopper Intelligence |
| Date | Dec 21, 2020 |
| Role/Persona | Marketing, Product |
| Region | Global |
| Industries | Consumer Goods |
| Country | Global |
| Topic | Consumer attitudes & behaviour |