Pocket Guide: Global Values Segments

Analyzing global consumers based on five distinct values segments, from Mindfuls to Indulgers
€2,500.00
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To understand and activate global values, we need to look for patterns in consumers themselves. GfK has identified five values-based segments that recur around the globe and speak to the different ways that convictions and priorities work within people’s everyday lives. From Mindfuls to Indulgers, these groupings represent a powerful tool for researchers and marketers alike.

This easy-to-read guide describes and explores the five segments.

To understand and activate global values, we need to look for patterns in consumers themselves. GfK has identified five values-based segments that recur around the globe and speak to the different ways that convictions and priorities work within people’s everyday lives. From Mindfuls to Indulgers, these groupings represent a powerful tool for researchers and marketers alike.

This easy-to-read guide describes and explores the five segments; the booklet includes:

 

  • Introduction: Why Values Matter
  • A Snapshot of Global Values
  • Values segment distribution in five key regions – annual trends, 2017-20
  • Close-up look: China driving key segment trend
  • Values segment distribution in 21 countries
  • Top 10 Consumer Values around the World
    • For each value, the report includes
      • Countries where it is ranked higher
      • Differences by gender, generations, income, and other demo groups
  • Methodology

 

46 pages – available online and/or via PDF

  • Pocket Guide: Global Values Segments
    Understanding consumers by their values styles
  • Keys to understanding consumer values
    Essential guidance for marketers & brands
  • Values Segmentation
    Understanding the motivations that drive beliefs, actions
  • Global Consumer Values Top 10
    Concerns & beliefs shaping everyday decisions
  • Methodology
    2020 Consumer Life at a glance
  • Thank you for reading
    Pocket Guide: Global Values Segments
More Information
Delivery download (interactive report, pdf)
Report type Tactical
Available languages English
Format Ebook / report
Solutions Consumer and Shopper Intelligence
Date Dec 21, 2020
Role/Persona Marketing, Product
Region Global
Industries Consumer Goods
Country Global
Topic Consumer attitudes & behaviour