Pocket Guide: Global Values Segments
Analyzing global consumers based on five distinct values segments, from Mindfuls to Indulgers
To understand and activate global values, we need to look for patterns in consumers themselves. GfK has identified five values-based segments that recur around the globe and speak to the different ways that convictions and priorities work within people’s everyday lives. From Mindfuls to Indulgers, these groupings represent a powerful tool for researchers and marketers alike.
This easy-to-read guide describes and explores the five segments.
To understand and activate global values, we need to look for patterns in consumers themselves. GfK has identified five values-based segments that recur around the globe and speak to the different ways that convictions and priorities work within people’s everyday lives. From Mindfuls to Indulgers, these groupings represent a powerful tool for researchers and marketers alike.
This easy-to-read guide describes and explores the five segments; the booklet includes:
- Introduction: Why Values Matter
- A Snapshot of Global Values
- Values segment distribution in five key regions – annual trends, 2017-20
- Close-up look: China driving key segment trend
- Values segment distribution in 21 countries
- Top 10 Consumer Values around the World
- For each value, the report includes
- Countries where it is ranked higher
- Differences by gender, generations, income, and other demo groups
- For each value, the report includes
- Methodology
46 pages – available online and/or via PDF
- Pocket Guide: Global Values Segments
Understanding consumers by their values styles - Keys to understanding consumer values
Essential guidance for marketers & brands - Values Segmentation
Understanding the motivations that drive beliefs, actions - Global Consumer Values Top 10
Concerns & beliefs shaping everyday decisions - Methodology
2020 Consumer Life at a glance - Thank you for reading
Pocket Guide: Global Values Segments
| Delivery | download (interactive report, pdf) |
|---|---|
| Report type | Tactical |
| Available languages | English |
| Format | Ebook / report |
| Solutions | Consumer and Shopper Intelligence |
| Date | Dec 21, 2020 |
| Role/Persona | Marketing, Product |
| Region | Global |
| Industries | Consumer Goods |
| Country | Global |
| Topic | Consumer attitudes & behaviour |