RegioGraph 2024 makes it even easier for you to carry out your geomarketing analyses. Whether you want to create meaningful map analyses, professional territorry planning or well-founded location assessments, our geomarketing software supports you with sophisticated analysis tools.
View More
The average per capita purchasing power in Europe in 2023 is €17,688. However, there are significant differences among the 42 countries: Use our brand new purchasing power data to make more informed business decisions.
View More
GfK's new digital maps for all 42 European countries are now available. The new maps contain several thousand changes to postcode and administrative areas such as municipalities and are a prerequisite for precise, error-free analyses, whether in a geomarketing software, a classic BI system, or other database applications.
View More
GfK Regional Online Potential is now available for Austria, France and the United Kingdom and shows the regional distribution of people who have a particular affinity for making purchases online. Find out more about where your target group lives.
View More
With one of our training courses, you'll save valuable time and learn how to use our geomarketing software quickly and efficiently for your tasks. Choose between our two-day group course or an individual training for your company.
View More
GfK Geomarketing webshop
Make smart decisions. Be geotastic.
Available 24/7
Purchase on account
Free delivery as a download
RegioGraph
Geomarketing software for geographic analyses
RegioGraph Analysis
RegioGraph Analysis offers detailed regional and market analyses in marketing, controlling and market research.
RegioGraph Planning
Planning additionally includes intelligent tools for sales territory planning, street-level customer analysis and optimization.
RegioGraph Strategy
Strategy additionally provides location and expansion planners with powerful location assessment tools.
RegioGraph Trainings
Become a RegioGraph professional in no time with a group course, quick-start course or one of our deep-dive courses.
Market data
Comprehensive, regionalized data on potential for all of Europe
Purchasing Power
GfK Purchasing Power reveals the regional distribution of the population's disposable income.
Demographics
GfK Demographics provides detailed demographic information on the population.
Retail Centrality
GfK Retail Centrality is an indicator of the retail attractiveness of a given city.
Purchasing Power for Retail Product Lines
GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer potential for several product lines.
Insights
New geomarketing developments
Webinar
This is RegioGraph 2023
RegioGraph 2023 allows you to work in a more focused manner than ever before. Watch the free recording of our webinar to find out more about the geomarketing software's highlights.
White paper
Fit for Tomorrow
Read our white paper to discover which factors make a location successful, what kind of data supports location decision-making and which planning methods are most effective.
Use case
Martlets and RegioGraph
Find out how our geomarketing software RegioGraph allows Martlets to identify relevant areas and develop strategies to deliver its health care services where they are most needed.
Study
European retail in 2022 and 2023
Our comprehensive evaluation of several European countries includes analyses of numerous retail benchmarks, including the retail turnover share of private consumption, among others.